Branding is a compelling way to communicate our mission and its importance at a glance, and is most effective when used consistently at all times and across all platforms. Think of iconic brands like Nike, McDonald's, Target, Mercedes-Benz, and Playbill; one glimpse of a certain shape or color combined with a specific font tells you exactly who is communicating and what their brand represents. Using our brand consistently will build recognition of our mission's value with key audiences, including elected officials and policymakers at the local, state, and national levels. In this library please find EdTA's branding guide, titled "Association Identity Guidelines 2018." The guide details the rationale behind the icons and logos provided below. Be sure to consult pages 12-15 which provides guidelines particularly relevant to troupes. For questions about branding materials please contact firstname.lastname@example.org.