Julie Cohen Theobald is the Executive Director of the Educational Theatre Association. She has a lifelong involvement in theatre and twenty years of business, marketing, and management experience. She ranked in the Top 50 Marketers in the US awarded by Advertising Age in 2005. In 1997, Julie started at Procter & Gamble in the New Business Development group on the national launch of Febreze. Febreze grew to $150 million sales in its first year, ranking it in the Top 10 new products in the 1990s. She spent 6 years in the Laundry category where she was Brand Manager for Tide detergent comprising over $2 billion in sales. She led Tide to the fastest growth in its 60-year history, launching 2 new products that ranked in the top 10 launches of the year.
Julie holds an MBA from the University of Chicago in Business Economics and Marketing, and a BA from Duke University in Public Policy. She has a 9 year-old daughter and 6-year old son, is active in Cincinnati community theatre as an actor, director, and producer, and serves on the board of trustees of the Cincinnati Arts Association.