Marketing opportunities

Marketing Opportunities


The Educational Theatre Association is the leading association for theatre educators. We can connect you to thousands of theatre educators and professionals. Through our student honorary organization, the International Thespian Society, we can put you in touch with more than 139,000 high school and middle school students.

Whether through meeting our members in person at one of our national events, reaching them with specific messaging through one of our many advertising channels, or promoting brand recognition and appreciation through a sponsorship, EdTA wants to connect you with our members! For more detailed information, please visit our Media Kit.

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Dramatics Magazine

Dramatics is the only magazine edited exclusively for students of theatre. The more than 50,000 students who read each issue are committed to excellence, evidenced by attaining membership in the International Thespian Society, a theatre honorary organization. Dramatics offers a high-quality editorial environment to advertisers who want to reach this accomplished group of prospective graduates.

For more information about advertising, please contact Angel Wuellner at awuellner@schooltheatre.org.

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Teaching Theatre Journal

Teaching Theatre is the journal published by the Educational Theatre Association for more than 6,500 middle and high school theatre educators, arts education outreach directors, and administrators. Every issue provides advertisers with direct exposure to a niche market of involved consumers and offers a cost-effective way to reach a specialized group of theatre professionals who are interested in your message and product.

For more information about advertising, please contact Angel Wuellner at awuellner@schooltheatre.org.

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Exhibitors

EdTA offers several opportunities throughout the year to exhibit at events, affording personal interaction with highly engaged theatre students, educators, and teaching artists.

  • The International Thespian Festival is a week-long immersion in theatre arts attended by up to 6,000 high-achieving middle and high school drama students and their teachers.
  • The EdTA National Conference attracts approximately 500 theatre educators from across the country for state-of-the-art presentations by national thought leaders, workshops, and professional development intensives.
  • The EdTA Leadership Summit brings together the 150 decision-makers for the organization from the state and national levels for three days of strategic planning, briefings, and workshops focused on organizational best practices.

For more information about exhibiting, please contact Angel Wuellner at awuellner@schooltheatre.org.

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Sponsors

EdTA offers our college and business partners the opportunity to be part of a robust event sponsorship program, demonstrating their commitment to EdTA and the International Thespian Society through a partnership with EdTA. EdTA works closely with these institutions to provide maximum exposure to our members and promotional opportunities for our sponsors.

View sponsors to date

For more information about sponsorships please contact Angel Wuellner at awuellner@schooltheatre.org.

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Digital Advertising

EdTA offers digital advertising opportunities on several platforms, including:

WEBSITE: SCHOOLTHEATRE.ORG
Schooltheatre.org is the comprehensive website for the membership of EdTA and also provides information and resources for the larger theatre education community. It is the portal to microsites for segments of membership and for major events like the International Thespian Festival and the EdTA National Conference. Digital editions of the association’s publications are accessed through the site.  It averages about 38,000 users and 110,000 page views per month.

E-NEWSLETTER: EDTA NEWS & NOTES
The News & Notes e-newsletter is distributed to approximately 5,400 adult members of EdTA on the 5th and 20th every month. Since its inception in 2015, the open rate has been steadily growing and now averages over 30%. The gross click-through rate averages more than 8%.  In the past 12 months, the opt-out rate is less than 0.03%. Contents include a variety of updates about association and related programs that are directly relevant to members’ roles as theatre teachers, teaching artists, and leading industry professionals.

EDTA THEATRE EDUCATION COMMUNITY
Community, designated for educators and professional members, provides an excellent online resource for questions, tips, and product recommendation. Currently, there is an average of 10,000 users who receive the daily email blast and access to the online forum.

DRAMATICS.ORG
Dramatics.org is the online home to Dramatics magazine. In addition to reproducing articles from the print publication, online-exclusive stories targeted to high school theatre students  are added several times weekly. They include: practical tips, student interviews, profiles of theatre professionals, quizzes, polls, photo galleries, and other interactive features. Launched in January 2019, site traffic is steadily growing. In January, 2020 the site had more than 11,000 users and 14,978 pageviews. For more information about advertising, please contact Angel Wuellner at awuellner@schooltheatre.org.